Ever wonder how the medications you take make their way to the pharmacy or supermarket shelf? Holistic clinical pharmacist Cathy Rosenbaum will review the regulatory history of the FDA (Food and Drug Administration) and PhRMA (Pharmaceutical Research and Manufacturers of America) and discuss the importance of FDA standards and compliance for ethical pharmaceutical clinical research methodologies. You’ll learn about standardized processes for Rx to OTC switches, brand to generic switches, management of drug information, drug safety, drug availability, recalls, lobbyists, clinical science liaisons, marketing, pricing, and more.

Moderator: Cathy Rosenbaum