"Ask your doctor about..." We've all heard the ads, now let's talk about them. We'll discuss why pharmaceutical companies use D2C TV ads to market ethical pharmaceuticals; describe FDA guidelines for, and the anatomy of, D2C TV advertisements using You Tube examples; and analyze ad effects on consumers’ perception of Rx side effects and consumers' ability to discuss them with their PCPs. You'll leave with the better understanding of this marketing practice in the pharmaceutical industry from Cathy Rosenbaum, holistic clinical pharmacist.

Moderator: Cathy Rosenbaum