How can we sort out all the hype, hyperbole, and hysteria that accompanies the current process of electing our president? Social media and artificial intelligence will loom large in swaying opinions. We'll review voting trends 2000-2020. Next, we'll discuss 1) how better voter polls are done, 2) the major election issues according to polls, 3) party positions stated, and 4) early outcome prediction polls. Lastly, we'll take some in-class polls and apply a corporate assessment model to the choice for POTUS. Can we be prepared voters? Let’s find out!

Moderator: Doug Stowell has been a national OLLI Instructor since 2018. His career includes director of market research for the Xerox Corp.; US director for the UK firm National Opinion Polling, Ltd.; and senior consultant with Wirthlin Polling in DC. He opened his own firm in 2002 and continues conducting global consumer issues surveys and lecturing on global issues.