Cars are complicated products that require a great deal of work to design, manufacture, and market. We will look at the multifaceted process involved in introducing a new car to the market to understand some of the strategies and steps needed for a successful new car introduction. We will cover market analysis, styling, research and development, regulations, testing, supply chains, production, launch strategy, and marketing methods.

Moderator: James P. Rauf, BA, physics, Thomas More College, BME, mechanical engineering, Univ. of Detroit; is retired from GE Aircraft Engines where he was a manager and principal engineer in the Commercial Engines Product Support Group.